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3 Ways to Increase The Ranking of Your Website in 2020!

Search engine optimization, or SEO, has become a high priority for marketers over the last few years. Higher search engine rankings lead to more traffic, more leads, and higher sales and conversions are easy to see.


But how does it work exactly? SEO Company Dubai improves your chances of ranking well in search engines by applying keywords to different site elements and helps you to increase the ranking of your website.

Therefore, SEO Dubai gives the following tips to boost the efficiency of your search engine (SEO) and see your website rise to the top of the search engine results.

Publish Relevant Content:

Quality content is your search engine rankings ‘ number one catalyst and there is no substitute for great content. Quality content specifically created for your intended customer increases the traffic on the web, which boosts the traffic on the web, thus increasing the credibility and importance of your site. Fine-tune your ability to write on the internet. The basic things to keep in mind are:

  • Keywords Identify: It helps to target every page on your website with a common keyword phrase. Different keyword phrases The achievement of search engine rankings for different keyword phrases is very difficult for a webpage unless those phrases are very close. A single page will list biomedical engineering work as well as biomedical engineering professions. Ranking for student affairs and dean of students or discrimination against gender and reporting procedures for abuse. 
  • Placing Keywords: After the keyword phrase has been chosen for a particular page, consider the following questions: Can I use some or all of the keyword phrase in the URL page? Can I use some or all of the keyword phrase in the title page? If you answer yes, you can improve your search engine rank.
  • Focus on Readability: Nonetheless, be normal and user-friendly. For example, you don’t want the word engineering to appear in the URL three or more times or repeat the term Northern Lights on the title page and each heading. Readability and accessibility dominate the optimization of the search engine.
  • Use Various Highlighting Options: Don’t forget to use bold, italics, heading tags, and other focus tags to emphasize these keyword phrases but don’t overdo it. You still want to read your style of writing and language naturally. Never settle for SEO good writing. For the user, the best pages are written, not for the search engine.

Also, read SEO Hacks for your website you mustn’t ignore in 2020.

Update Your Content Regularly:

You’ve probably noticed that content is something we feel pretty good. Search engines are also doing this. Regularly updated content is considered one of the best measures of the quality of the web, so be sure to keep it fresh. Test your content on a set schedule (e.g. semesterly) and update when appropriate.


The page during designing contains a space between the < head > tags for adding metadata or information about your page’s content while developing your website. This data will have been pre-populated for you if you have a CMS site originally produced by the UMC web team. Nonetheless, because your site changes over time, you need to review and update Metadata.

  • Title Metadata: is responsible for the page titles shown at the top of a browser window and as the headline in the results of the search engine. It’s the page’s most significant metadata. The web team has developed an automated system for those with a CMS website to create the meta title for each web page based on the title of your blog. This adds to the importance of using well-thought-out page titles that are rich in keyword phrases. 
  • Description Metadata: is the text description that a browser can use when returning your page search. Think of it as the window display of your site a concise and appealing description of what’s in it, to encourage people to come in. There will usually be two complete sentences in a successful meta description. You may not always use your meta description for search engines, but the choice is important to give them. 
  • Keyword Metadata: is seldom used when tabulating the rankings of search engines. You should know your keyword phrases already, however, so adding them to your keyword metadata does not hurt. You want a range of phrases to be included. In general, try to keep it to about 3-7 phrases with 1-4 words in each sentence. A great example would be a degree in computer science.

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