When Google improves the algorithm by which it rates websites, the SEO environment is constantly changing. The days of taking shortcuts to achieve high page rankings are over with the algorithm becoming more watertight; in many situations doing so stands out as Google’s red flag and may have a negative effect.
Generally speaking, the best results are achieved by embracing and adhering to a systematic, long-term strategy. This was not necessarily the case, however, as many SEO no-nos were used heavily once today.
Let’s look at just a few strategies that are increasingly obsolete in 2020.
1. Use of repeated keywords in content:
It seems appropriate to have this keyword feature prominently on the targeted site if you want to show up in search engines for certain keywords. Of course, this often came to the detriment of the user experience as the top priority for website owners was to place as many keywords as possible on the page – the reliability of the data was a secondary consideration and whether it made sense or not.
Google’s technology today helps it to pick up synonyms and words that are similarly worded. The material should be written in a special, beneficial and concise way for the user, and it should apply to the keywords for which you are trying to rank.
2. Rich titles and description:
You might have found success with such a page title if you had everything else in place. What has changed? Okay, for one thing, web users are waking up.
Users in search engines have avoided clicking on spammy listings; they are simply searching for titles that are written by users rather than an algorithm. And given that the job of Google is to appease its users, website managers need to write titles that attract and encourage people to click.
The same applies to the meta description; consumers want to be convinced and know what you have to say instead of seeing an incoherent string of keywords that don’t form a proper sentence.
3. Building links everywhere:
It is better to earn high-quality links from popular websites with some form of exclusivity to your website, rather than paying for them or making mass comments on any vaguely relevant forums or blog topics.
Website owners left to get connections everywhere they could. It included posting on blogs and forums with specific anchor text that linked back to web pages and getting paid listings whenever possible. Also, read Remove and improve; benefits of updating old blog content.
4. Using Anchor Text in Links:
SEOs would build as many connections as possible back to their websites, usually using the keyword for which they wished to rank. This anchor text was often the first indication of what the website was all about for Google. The anchor text approach was therefore very useful–a simple way to encourage search engines to connect with a web page a particular keyword.
This practice will hurt the keyword ranking of a website today and should not be a big part of your SEO strategy.
This is a good illustration of the fact that Google is all about keeping rankings as natural and organic as possible; the wrong way to go about or even talk about SEO is to look for tricks or shortcuts to get ranked. SEO Dubai will help you optimize anchor text in your links.
5. Having multiple exact match names:
In the early days, a common technique was to register and redirect a variety of domain names to your main site or set them up as alias websites. The idea here was that if you owned the domain applemacchargers.com.au and your website was involved there, it would be easy to rank for the keyword ‘ apple mac chargers.’
This may once have been successful, but it seems that shifting attitudes on the part of internet users have made its technique obsolete. Since many of these types of domains do not sound or read like real brand names, they are associated with an element of distrust.
This being the case, Google also gets fewer clicks and retains greater authority than other licensed domain names.
This article by SEO Company Dubai discussed only a few of the many obsolete SEO strategies that once were important and are now more likely to have a negative rather than a positive effect.
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