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6 Important Developments in Web Design and Usability

The visual bookmarking turned social networking website currently has the same impact on web design that some Friends hairstyle had on the hair industry and the innovation of Apple had on product design.

For those who still somehow don’t know what Pinterest is, it’s an online pinboard that allows its users to view, collect, organize and share images they want from all over the world.


Pinterest’s pleasant aesthetics wouldn’t have gained much attention if it weren’t for the role its unique look played in the stunning accomplishments of the website: Pinterest has recently become the fastest website to hit 10 million visitors in a month and now generates more traffic to the websites from which its users link their content than Google+, YouTube and LinkedIn combined.

Web Design Dubai gives these 6 important developments in web design and usability:

1. Simple Blocks:

Pinterest is built primarily around blocks of sticky-note size that act as mini web pages complete with their own’ like’ and’ repin’ buttons and space for comments.

A picture takes up most of the space in each row, and the buttons only appear when you hover over your mouse. The blocks are placed together through a grid that uses a vertical structure to match the photos better— a development strategy that can be traced back to the jquery masonry plugin even though Pinterest has firmly taken it into the mainstream. The construction of the masonry removes visual differences between photos of different sizes and proportions and thus uses available space effectively.

2. Photo-centric design:

In a scrolling collage, Pinterest introduces its material which is simply images that emphasizes text. While you can add captions to the images and click to access a long list of comments, the focus remains on creating a community of people united by shared visuals, not conversations.

Pinterest is drawing on and building on a social development that has been gaining traction for a long time: Internet users are becoming increasingly intolerant to text and written communication. Facebook, Instagram, and Pinterest’s popularity and the strong viral potential of infographics, videos, and gifs reflect a modern society that is distinctly visually oriented.

3. Content in Flow:

The endless scrolling of Pinterest is complemented by a simple’ return to top’ button at the bottom right corner that brings users back to where they started, no matter how far they have progressed into the extensive visual display of Pinterest.

The lesson on web design is that you should not wait for your visitors to make a concerted effort to receive more knowledge and material from you.

Make it easier. Make the flow.

Also, read First Impression, Visual Cues for Your Landing Page Design.

4. Reverse chronology:

Of course, we all want to know what’s going on right now and are only ever concerned with the very latest one, but Pinterest has shown that reverse chronology is not the only way online content can be organized. Unlike the’ latest status updates’ of Twitter and Facebook, Pinterest organizes its content through interests and pinboards that users can move around and arrange whatever they like.

With Website Design Kuwait, you can use this organization strategy by tailoring content to suit your users ‘ interests.

5. Make it social:

With their existing Facebook and Twitter accounts, Pinterest lets new users sign in. With its Facebook app, it helps them to tweet their pins and add to their newsfeeds. With the social bookmarklet button’ Pin It’ it goes a step further, allowing you to catch and pin any image from across the network. And a multitude of Facebook apps let pinners add to their Facebook pages all their pinboards.

6. Execution of idea:

The visual bookmarking idea isn’t new-lots of websites before Pinterest offered similar capabilities to its users. Nevertheless, while many Internet startups focused on’ brilliant and original ideas ‘ struggle due to poor results, Pinterest has succeeded in becoming a success through excellent performance of a popular idea.

What Pinterest ultimately teaches us about web design is this: you can turn any user experience into an engaging, rewarding and profitable venture with the right design execution. It’s not just what you’re doing after all. It’s what you’re saying.

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Get in touch with us to make good use of your web design and usability.

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