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8 Steps to Build an SEO Friendly Blog Post

For some, writing to target and captivate the audience for SEO purposes might seem like two conflicting goals. We disagree with that. Yes, if you want a concise and SEO-friendly blog post, there should be a very prominent place for the words you want to be found. Yet overuse of keywords seriously hinders the text’s readability, something you certainly don’t want to do.


Core writing tips for good blog posts: 

A good piece of writing must be your blog post above all! Most bloggers only start writing when they start a new blog post, typing in their heads anything that comes in. While for some people with natural writing talents this may work, others may need some support. SEO Dubai gives these 8 tips for building a friendly blog post.

1. Think before you write:

Think carefully about your piece’s message. What would you like to tell your readers, or what central question would you like to answer? What is your article’s purpose? And what do you want to do at the end of the page for your readers? Before you continue, write down the answers to these questions.

2. Think of a structure:

Start your post with a clear structure. Each post should have: 

  • Introduction (with your subject); 
  • A body of central text (the main message is written); 
  • Conclusion (to summarize a conclusion).

In all three chapters, write down what you want to say. You’ve got a sort of overview of your article now. Now you can continue the actual writing.

3. Use Paragraphs:

Everybody uses sentences, but not everyone makes good use of them. Don’t start a new line with each new sentence, just because it looks nice. A logical reason for starting a new paragraph should be provided. Each paragraph is supposed to have its idea or subject. Tell yourself what each paragraph’s main idea is. In just one paragraph, you should be able to summarize the main idea. 

4. Use headings:

Headings also help Google understand a long post’s main topics and can thus help in your ranking. If you want people to find their way through your articles, use subheadings to guide people, help them scan your page, and clarify your articles ‘ structure.

5. Use signal words:

Signal words help people search and understand the main ideas through your message. Let’s assume, for example, that people buy your product for three reasons. 

Words like’ notwithstanding,” surely’ and’ indeed’ also give your readers a clear signal. Readers will get a conclusion instantly after words like’ consistently,” yes’ or’ for this reason.’ Therefore, signal words are very important to add to your text structure.

6. Let other people read the post:

Let someone else read it first before publishing your message. Tell them if they understand your post’s key idea and tell them to correct any typos and grammatical errors. SEO Services in Dubai will correct your errors.

7. Optimize the length:

Make sure you have at least 300 words in your papers. But, if your article is too long – and not so easy to read – Google likes long articles, it could scare users away. Try to write long articles only when you know that you are a skilled writer.

8. Add content regularly:

The frequent introduction to your website of new blog posts tells Google that your website is alive. If it is not an active website, it will be crawled less frequently by Google, which could hurt your rankings. But don’t just post for posting’s sake. Make sure you post content of high quality: well-written, informative articles that suit the search intent of users.


The days of getting the website to rank well in Google are long gone when a few SEO tricks were enough. The content of value is king nowadays. And good content will also result in more links, shares, comments, and visitors returning to your website. 

Of course, you can always do other things to improve your post’s SEO friendliness, but most importantly, just write very, very good posts!

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