In a World full of Ad Blockers Real Advertising

In a World full of Ad Blockers: Real Advertising

15th February, marks the blessed day when Google finally took the stand and started blocking out the ads on its Chrome Browser – Did you know? It is the browser with almost shares in both mobile markets and desktop markets, yes that much! However, Google officially made this announcement the last year in June 2017 that soon they are going to block the low quality and unnecessary advertisements, afterwards, giving out guidelines on how they are going to stop all these ads and maintain the standards till December 2017.
As being one of the ultimate top notch tech companies, oh not to mention, a firm that makes 90% of its actual money through advertisements, why in the whole world are they blocking these Ads then? Why Google actually made that decision.

C’mon, Ads Can be Annoying

Nobody really enjoys an ad popping up on a site suddenly – especially if that ad disturbs whatever you are trying to accomplish that moment.
Google observed such cases and came to realize that an every person comes across with thousands of useless ads. Well, this is what we usually expect. There are words like “distraction” and “annoying” often used whenever describing up the ads, the words you do not want your customers to use whenever you are storming through their site. There are feedbacks such as this, which shows it as more than banner blindness, ads often cause poor experience for the users. This was the ideas behind it, as to why Google jumped into the entire ad blocking.

The New Google Chrome Ad Blocker

After reviewing all the survey data, Google decided to maintain all its ads standards towards better ads and sites popping, created by the official Coalition for Better Ads, as a guideline for what might be blocked by Google Chrome.
If anything unnecessary comes up as ads, it will be blocked by Google Chrome, as every advertisement on the site. With a strict penalty, it is assumed that Google is being super heavy-handed to ensure the ad guidelines are being properly followed.

But how do Google enforce all their ad blockers?

Sample pages are crawled and crawled from a site with an “approval test”, “warning” or “error” rating based on the percentage of page views that do not meet the criteria. Since then, there are three main thresholds. Advertising will stop:

    • 7.5% of visits to the page do not work in the first two months
    • 5% will fail in the next four months
    • 2.5% after failure of two months.

Google will notify sites through search experiment reports in the search console if the site meets the advertising criteria. If the site does not have any problems within 30 days, Google will block your ads on the site.

What does this Chrome Ad Blocker truly means for the digital marketing industry?

Let us focus only upon the good parts.
According to a certain report, the third party ad blocker uses grew 30 percent in 2016, since then, that number has not really slowed down. Users are already blocking ads, and most people who become third-party blockers are more likely to block Google ads. By controlling Google and blocking ads that really annoy users, advertisers must create attractive ads, which we stop at 100%. If users do not see other annoying or annoying ads, they are unlikely to use a third-party ad unit to block all ads.
Like search engine optimization techniques in white hats are common, we live in UAE, advertising with the consumer means Google prevention and a better user experience everywhere.

Who will be quite affected by the Google Chrome Ad Blockers?

After quite some research and dealings, we were able to search and find about the basic Google observation and their ad blockers. “Besides all the advanced hypes and deals, the number of sites Google is going to block remains quite small. Out of 100, 000 most popular sites in Europe and North America, sites may be adding a filter upon. A site or not, and a Google spokesperson tells WIRED.
While our team is not surprised by Compass Blue, we believe that Chrome ad blocker affects more sites than Google.

Sites like Target, YouTube and other popular sites never show annoying ads. Smaller sites, such as local news sources, are more likely to see video ads and statistics. When you visit these sites, we believe that your users will see the biggest change.

If you are the owner of a small business or a local organization, be sure to check the ads on your page and make sure they are in the new guidelines. If you are ready to place digital advertising on other websites, you must do the same.

How Google is fighting through the Ad Blocking

When he introduced Google Ad Blocker, he had ingenious and preventative approaches to online advertising. A 2015 PageFair report showed that 77 percent of advertiser users in the United States say they are not opposed to advertising, they are just annoying ads. The problem is that it is advertising and Google understands it. Google hopes to protect users by protecting users from blocking third-party ads so they do not earn revenue and also helping those who want to experience pop-up browsing.
Although this is a selfish step, it is good to know that Google focuses on user comments and participation on the site. The more we move towards an easy-to-use network, the better.

How do you beat the ad blockers?

If you have not still caught up with this moment, the next time you are setting some ads, make sure you focus upon the user experience feature a bit more.
Do not be annoying, do not be irritating, that is how the rule works.
Always serve your ads to some relevant users that might be actually interested in what you are going to offer, else it will only drive you more money and nothing else. If you are worried about any of the votes or anything related to them, contact Adweb Studio now!

Leave a Reply

Your email address will not be published.