In 2025, the UAE will have 11.3 million active social media users, with WhatsApp, Facebook, Instagram, and TikTok leading. Social commerce is growing, and influencer marketing remains key for brand engagement. With 100% internet penetration and a median age of 31.6, the UAE presents strong opportunities for businesses to connect with a digitally savvy…
Digital marketing is often considered better than traditional marketing due to its broader reach, cost-effectiveness, and ability to track real-time results. It allows businesses to target specific audiences online through channels like social media, email, and search engines. However, traditional marketing, such as TV and print ads, can still be effective for reaching local or…