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Go Mobile-First in The Saturated Online Travel Industry to Make Your Mark

The online travel industry seems almost packed at this stage. In virtually every market around the world, there are numerous service providers for online hotel booking, local tour scheduling, local guide quest, the discovery of adventure activities, etc. So, it does not sound like a brilliant concept to reach an already crowded industry.

But if we dig deeper to see how the rise of mobile online travel booking is changing the market, emerging entrants indeed have good possibilities.

Mobile’s share of online travel bookings has risen from 1 percent to 18 percent over the same time in sales. And it is almost certain that the mobile airline reservation pattern will likely hit new heights in the immediate future, with smartphones getting smarter every day.

Today, it’s not that current players are not conscious of the digital travel industry’s mobile move. However, because the transferable reservation is a comparatively recent phenomenon and the field is still mostly undiscovered, new players have as many possibilities as many other old ones.

With that being digital as a ticket reservation portal (via an app or mobile site) poses a particular collection of challenges for online travel companies. A travel start-up can only make its mark in the market by addressing these mobile-specific barriers.

Experience of mobile app development Users

The most significant problem for web designers/developers of the new century is how to create a smartphone user interface that is as seamless as the laptop. Although the discussion is still on, and undoubtedly always will be, there are some improvements you can create in the UI of your mobile website/app for travel bookings that can make a massive difference in your user experience.

Cut the textual or optical disruption down. A person is just on your mobile app or website because he already knows about you. Don’t flood him with redundant details.

Reduce search filtering to popular categories only (with a different alternative to reach less popular & subgroups) or make your quest smarter with AI and contextual search method.


While the term ‘personal’ includes PC (Personal Computer), it still isn’t as personal as a smartphone.

So, when you provide a mobile app, it becomes necessary to establish greater engagement to give a certain personalization amount. You can precisely deliver on the business model, priorities, competition, penetration of the market, etc. But some several steps and suggestions are helpful in this way, regardless of the factors listed above.

First of all, make the GPS app accessible and add maps to monitor the consumer’s position reliably and provide localized services.

When making recommendations for more relevant search results, introduce translation software, and reflect on cultural significance.

Using Big Data & AI to keep track of Mobile App Development Dubai client interests, behaviors, specific information, etc., and have an improved user experience anytime your smartphone app/site connects with a consumer.


Mobiles are handheld computers. They could be across a far-flung area until they are in a metropolitan region, the next point. It is a much more likely situation than most internet service providers with travel applications. So, as a web-focused online travel company, your mobile app/site must operate smoothly, even in poorly networked regions. Moreover, without coming down or collapsing, it should also handle a good number of transactions.


Since your app can use many photos (and good quality), make sure you use the right data compression for optimizing images.

Pay attention to server selection (AWS advised), reduce the incorporation of the 3rd party plugin (have main features installed into the app), and use automated reference counting (ARC) to release memory automatically.

Instead of UI View, use script as its download time is lower; & simplified maintenance

Online companies often forget the tricky little gap when they plan to go mobile between smartphones & tablets, making a mobile sound like a terrible idea.

Mobile devices are related to impulsive actions and are often for urgent bookings. It is also accepted with research results, as more than 60% of hotel bookings on smartphones occur on the same day.

In the digital tourism industry, mobile reservation is a transformative move and undoubtedly a beneficial one for new players. But as a potential player, at the same time, you should be mindful of the fact that current players are still actively trying in the path of the game.

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