Okay, so tracking is one of the most fundamental element for your local business digital marketing strategies. It is essential that you must have complete details upon this aspect. If you an ethical digital tracking setup, this only can answer plenty of your marketing queries and efforts. The Do’s and Don’ts, what is working, what is not and everything else.
Plenty of digital marketing strategies depends upon traffic these days. Many developers, marketers, agencies will literally throw an Analytics tracking code and call it the best day. For many businesses, traffic of a metric is not all meaningful, for instance, AdWords and Facebook, if there is more traffic, and it just means more spending, despite not having any relationship with the results.
The first thing you need to track down is, how many leads or conversions you are receiving, and specifically from where. If you spend a huge amount of budget on AdWords, SEO, Facebook or any other digital traffic network and not tracking how many conversions you receive from each of these sources. You need to STOP where you are right now and maintain a clear and decent tracking plan for your business right now.
Google AdWords is one of the most authentic and convincing digital platform to get clear tracking right at one place. If you are not using it, you can seriously spend a lot of money on basic clicks without having any idea on what will you get out of it. The data you receive in Conversion data of AdWords is extremely critical and crucial in making optimizations for your campaign ad texts, settings, keywords and so on.
Linking with Analytics
Firstly, ensure that your Analytics and AdWords accounts are linked together. After this, the next step is to make sure that you have auto-tagging activated on your AdWords account. Actually, this is the perfect time to check whether your currency is set properly in Analytics or not (Admin > View Settings); else, it will be automatically converted into the currency set in Analytics and calculate the wrong dollars.
Importing Conversions in AdWords
Okay, so most of the digital marketing agencies might disagree with me here, but I completely condemn an Analytics-first approach for leads tracking. As a shortcut, by the installation of a tracking code upon your website, you can obtain calls and form conversions pulled straight into AdWords. However, here is the pro tip DO not do this.
Another way to track down conversion is to set up your leads as goals in Google Analytics and after that; you can import them to AdWords. If you perform all these functions, Analytics can act as an ultimate solution for all your conversion tracking problems, along with furnishing the exact access to data inside AdWords.
Google Tag Manager
As a digital marketing strategic, if you find yourself making plenty of code snippets upon your website (Analytics, Web Chat, AdWords, Call tracking, Pixels, Facebook, etc.). Google Tag Manager is an outstanding feature, which allows you to manager all the tracking serving as the one stop solution. You can perform all kinds of complex functioning into it.
Google Tag Manager is a kind of file holder in which you can attach all your snippets and then you must put a single Google Tag Manager snippet for your site. Once you completely install it, you really do not have to go back to your site code to make changes for your snippet. You can simply, manage and keep updated from the Google Tag Manager Interface in a user-friendly environment.
Although, if your tracking game is going pretty well with Google Analytics, it is not necessary. Nevertheless, for more robust needs along with conversions tracking, it is worth using for its simplicity and sheer power.
Um, for all the conversion-tracking purists, rank tracking is quite a harsh word, no. Well, you cannot deny the reality; many digital marketing strategist has been doing it for years.
Although, no doubt, rank tracking in one of the most local and poor primary metric effort you could do as a digital marketing effort. However, at times it can be extremely helpful as an incremental metric method to track any changes in the traffic. For all the local businesses, Local Rank Tracker is an incredible tool and can do wonders for your job.
Google my Business Insights
Google my Business Insights is a fundamental piece for your local SEO infrastructure and GMB insights provides some amazing data (clicks and impressions for your listing). It will also keep you updated about the listings and calls generated for you, however, they are not long because it is dependent on links, rather than tracking numbers. It can tell you about the number of people who clicked on your phone number, however, not about those who actually made the call. Neither, it will provide you with insights for any calls coming directly from the desktop users.
However, there is another way; you can fire up your call tracking number platforms by creating an “offline number” for your GMB listings. Okay, another major point is, Do not panic. You may save your entire NAP consistency by checking your real local number to an “extra number” slot for your Google my Business Insights.
Understanding all of it
Okay, as now you have gone through and learned about the details of some top tracking software for your local business SEO and SEM that you are center of attraction, you are right there, standing in the limelight. Make sure that you make the most of whatever you choose and get real conversion rates almost each day for your business.
Share your experiences with us and Good luck x
“Every aspect of marketing is entirely useless unless it produces conversions”. – Jeremy Smith. Undoubtedly, marketing is all about getting conversions for your business. We have combined the top conversion tracking tools you need to be aware with for your SEO and SEM! Check them out now and comment your experience below.