500 business professionals met on LinkedIn to find their jobs, expand their networks and share their content. Half of B2B buyers depend on it to make business decisions.
If you are developing your own brand or marketing of a company, LinkedIn is a social network that you can ignore. You must create a strategic plan for success at the social level of 2018. Let us have a closer look upon the details of LinkedIn algorithms.
Filter No. 1
The first step in the flow is very simple: every time you publish something, the definition of an LSQ algorithm is unwanted or bad or of good quality. Surely you want to be in the best category.
Filter No. 2
If it happens, your content will appear temporarily in the feed.
Professional advice: it is very useful to improve the initial implementation time according to your analysis or the best time to publish until they are spam. At this point, LinkedIn’s algorithm programs observe how users interact with content. If you like it, interrupt it or share it, this is a good indication that goes to the next filter.
If people hide it as spam or hide it from their own feeds, you can take this into account directly for LinkedIn, and not in a good way. “Report this post” and “hide this post” are two different options, but you cannot trust people to understand the differences. People hide their publications because they did not care too much, or that what was published does not matter, or that they were “hidden” at random. You cannot avoid accidental reports, but you have the ability to schedule and improve your publications.
Filter no. 3
At this point, the LinkedIn algorithm will verify the content of your message to determine if it should be displayed in the user’s feed. They will look at you and your network to determine if it is a spam publication or if your network will enjoy it. This is because LinkedIn wants to avoid paying spam and content accounts with a viral perspective. Based on this step, LinkedIn can remove your content from the feed or display it at a low price.
In both scenarios, your network will interact with your publication and keep it for another review. Again, therefore, the initial moment of your contribution to improve CTR and interaction is important.
Filter no. 4
Eventually, humans enter the process. At this point, the editors review their publication to determine if they should continue to show or place elsewhere as a channel or if they can integrate any element of the program for future product development and reform. Abstract.
They want to know why, in particular, their participation is very good. As long as you continue to contribute, your participation will remain in this mix, as the algorithm continues through the feed.
That’s why you see your posts every week (yes, weeks) in your feed, something you’re not sure about Facebook and Twitter feedbacks.
How to optimize your posts on LinkedIn
1. Improve your performance
Use the same tactics as blogs and other social media channels, but assign them to LinkedIn. You may need to make your voice more professional than Twitter, but it will not be too formal (this is still a social network anyway). Feel like sharing your personality and sense of humor. Approximately 60% of LinkedIn users carry their network, after publishing their publication to look at mobile phones. Publish your short posts and make them attractive with interesting images.
Mix your content with suggestions, comments, videos, photos, quotes and links to other content. Add tags and keywords you can work on, but do not read your copy as SEO. You want your post to appear when people search for relevant content, but you also want to click on it. Performance on time. It is especially important to get out of the second filter.
This cannot help people on the platform around the clock of the day or time, so check your analysis to determine when people are likely to be on LinkedIn.
2. Increase your network
LinkedIn wants you to post inspiring content or professional help because, first of all, why are people on LinkedIn? To get jobs, work better or develop your own professional networks. LinkedIn suggests that your publications are relevant when analyzing the capacity of your audience. This is the demographic information that you should work with, so it is a large part of the algorithm that is based on it.
While you cannot control who is looking for you, you can work the system in some way using the following:
- Ask all your employees to follow your company and place it in your profile as a workplace.
- Follow the tracking people that appear on LinkedIn to show their interests and interests.
- Join and participate in relevant groups and, if necessary, share your content.
- Comment on the content of your industry.
- Set up links to your LinkedIn page on the website and your company’s worksheet to encourage more relevant tracking.
- Lists (@) when you publish something that you especially like, or if you have configured them in your publication.
LinkedIn Algorithm works for you
The good performance with LinkedIn’s algorithm in 2018 is about the subject. Are your content and brand relevant to your target audience? Share content that responds to people in your area. Improve your publication times. Check your analysis regularly. Create real friends and contacts. Communicate with your community through messages and group opinions.
Relationally build your power on LinkedIn.