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Lower Your Bounce Rate With These 9 Smart Tactics

The website can lose visitors just like a physical store if they can’t find what they need when they’re waiting too long, or when they’re having a poor experience in general.

These are all things that you should take into account when reducing the bounce rate of your website. You want to keep it to a minimum, no matter how someone bounces off your page. The longer you stay on your website, the more content you are likely to consume and hopefully move to.


With that in mind, here are some tips for reducing your bounce rate.


1. Clear Navigation Path:

Before a visitor even clicks on a link, they must feel good about what type of content they are navigating to on the website. This means you have to come up with comprehensive titles in the chapter that spell it out for them. Use words to understand and connect with your client. The simpler it is to access the website, the more people are going to visit, which in turn will increase their chances of converting.


2. Readability ease:

To stop the departure of a tourist, create a website that is easy to read and understand.

A Website Design Company in Kuwait recommends avoiding a lot of long-winded written content spreading out. Do your best to implement headers, subheaders, bullet points, highlight a few words here and there, and add graphics to encourage readability between blocks of text, and make the information seem less overwhelming.


3. Freshen up content:

Perhaps the content and format don’t look like it does today and we wouldn’t be shocked if the content is outdated. Do you want to make this kind of the first impression when someone finds you organically? We doubt that.

You want to make sure that you provide your visitors with important and useful material. To update your content, you may want to consider: 

  • Updating outdated statistics 
  • Including more current and relevant examples 
  • Adding more detail and valuable information 
  • Adding recent customer testimonials 
  • Adding specific calls-to-actions 
  • Ensure that the information is accurate and relevant.


Implement a responsive design: Not only is the user experience of your site important on your desktop, but mobile and tablets are more important than ever. This is no longer something you should overlook. While you are working to make your site responsive, keep website load time in mind as well.


5. Website load time:

People are always on-the-go in today’s day and age and don’t have time to wait for something to be loaded. Just then and there, we want answers.

Some big culprits usually load slowly, images, videos, and scripts into your site. Make sure you organize your images and videos and don’t have a lot of scripts running on your page. If you run into any of these issues, ask a Web Design Oman for help.


6. Cross-browser compatibility:

You’ll probably find your viewers using Chrome, Firefox, Safari, Opera, Internet Explorer, and Edge to access your page. Even if the same browser is used, there is no guarantee that they will use the same version or even the same operating system. All of the above factors will render your site differently.

Be sure to use a site to ensure that your site is rendered correctly across a variety of browsers. Not only can browser performance problems occur on the computer, but on the phone, they are often even more likely to render incorrectly.


7. Keyword research:

It’s important to make sure your visitors know what’s happening on your landing page or website when landing.

With SEO Dubai, extensive keyword research and accurate optimization will help ensure that the people who click on your site are satisfied with the content they are looking for, keeping their bounce rate down.


8. Compare Pages:

Not every page on your website will have a high bounce rate. You should, therefore, equate those landing pages with higher rates to those with lower rates to see what works on one, but not on the other.


9. Limit external links:

If your visitors leave any page with an external link quickly, you may want to reconsider using them or perhaps dissuade them from paying attention. It should be your goal to keep them on your site. 

If you want these links to be included, you might want to consider what words you are linking. You can miss the opportunity to further move those visitors to your page.


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