Let us talk about values finally. Not the basic stock values or family values, but the genuine company values, the backbone and the bedrock of any organization. The core values of every company is defined in a way nothing else can ever be. They always support the shape and culture of any organization and the values upon which it must work with. They are the beliefs and principles that often define the work. It was what runs the company, without them, every single thing remains abrupt and mismanagement takes over.
Some of the leaders only consider values as something soft sell or simply just nice to have it. Every small business in specific, are often desperate enough to sell their product and just rush it to the market, completely neglecting to acknowledge the underlying foundation that assists a company to run fairly and smoothly. However, some studies shows that companies lead with their values are now better positioned to attain strong customer support and loyalty, team engagement and productivity, employee positive return etc. So if you are looking to set your business up for the growth with long-term successes, you must take time to focus on multiple values.
The First things comes first: Define all your values.
Values always act as a North Star for any company; they always pinpoint on what is essential for the company and not, which helps to determine where an individual must focus their efforts and time. Here at Adweb Studio, our top priority in values is trust, a value that has become the ultimate backbone for our company, this is what the importance of trust in an organization is all about. This remains the main emphasis for all our members and defines everything as to who we are as a company. Besides the trust, our team is defined by plenty of other values including values of customer innovation, equality and success. Every day, each one of us is equally and personally responsible for living these values and making each other accountable for them. These are often the values that aspire us to enhance and grow. So, let us now think about the values that matters to the small business, what is important enough to become a factor and help you grow. Perhaps consider this small advice, think about the most important thing for your company, just look at your value system, what is at number 1? If everything in life is important, then nothing is important. You must choose one thing that is important and let it define your company values.
The Next thing: Distribute your values.
In modern times, with the increasing competition, companies often neglect the intense fact of what helps to runs them. To make sure you are accountable for all your values, you must make them visible. For years and beyond, companies just throw them out right on the conference room wall, or plenty of businesses define them upon the company websites as core values, for easy and quick reference. Some of the companies often go for the traditional route with simple value (such as equality, respect and trust), which others takes the simple modern approach with the main idea statements (such as bias towards action, team over-self or focus on impact).
A litmus good test for whether a company lives up to its values is to ask their current employees to name up some of the values. Would ‘your’ employees will be able to name them out? Could they simply define and tell how they bright through their roles in their daily routines? If not, well more power to them as it is high time to tell them this a little louder.
Make those values to stick around.
After defining all your values, it is another thing to write down, and quite another to live up to them through every day of your life. So, once you are done with writing and telling, make sure that you make those values to stick around for long, which means ‘living’ up to your values. Make your values guide to the company, to define your decisions, your entire product direction and even whom you recruit the next time. Values helps us to work at our extreme best that is why is you must enlist as to how a company must work.
Evolve all your values over time.
Just because you have defined your values once on your website it does not mean they must stay there forever. People, products and organizations always evolve and change. If you are current values are not complementing your vision, everything always suffers, innovation slows, and employees gets discouraged. Something definitely needs to change. So take out some time every year to think about the values and status of your company. How can we make it better, what is driving the company, what do you want to do, to make your small business move forward, it is essential to keep answers to all these questions in mind.
Ready, Get set? GROW.
In the modern world, the competition today is hard and fierce, small businesses must try to focus on becoming unique and be the best version of them in order to stay ahead of this game. When products are the same or even homogenous, it is the consumer’s decision on what kind of product or company he wants to opt for. So, do take out time to think about the values your company would like to support, define them out and shout them out to your company. Make sure that those values revolve and emerge throughout the company. Breathe them in, understand them and let it become the reason to define your company.
Ever wondered what values are entirely important for your company? Do you know any small business that truly lives up to its values? Maybe that one could be yours, if you are still worried and confused, let us help you out with it.