Okay, it is time to get a bit honest, raise up your hand if you have ever deleted a tweet, post or selfie because it did not get enough likes or comments on it. There is no shame in admitting that your post did not receive enough engagement and all, getting an engaging post and vibe often takes time and practice.
Even the top savage social users and makers make some casual mistakes while managing a brand account. There are plenty of accounts that gain recognition through their amazing and sassy content, but the number of comments, retweets and likes may not be the best representation of your true social media impact and purpose. So before you finally go deleted the tweet that only received one retweet, here are some top four social media misconceptions that could entirely affect your engagement to it.
Ignoring the dark social shares
The year before, we wrote about the challenges faced by marketing specialists with obscure social justice. Dark Social refers to a large number of links distributed by the share button copied and integrated into mail and messaging programs instead of traditional operating systems. These links are difficult, but their returns cannot be ignored.
Trademarks and publishers can be an incentive to produce or reduce a variety of stories that are easily calculated based on the number of open stock, but lose a large image. According to a ShareThis study, the most relevant categories of content for dark actions are business education, counseling services, self-help, debt and medical conditions. If its content covers each of these topics, it is important not to dampen the darker caves than social publications.
Posting the wrong contents at the right time
When it comes to social media postings and engagement, post timings matters a lot. There is plenty of studies that reports that timing matters a lot when it comes to social media engagement and attention. However, even posting at the correct time would not dramatically increase your social engagement. Unlike paying some mediocre content for distribution, this content will not help in the long run, same goes for, posting bad content at the right times even would not help, both the things must work together, so that is not good for the business as well.
So, if ever, you check your audience just randomly checking your Twitter on a coffee commute or break, it is less likely that they will click upon your perfectly times post tomorrow if what you ever post today is even ill-conceived or irrelevant.
Posting less on your feed is not necessarily a bad thing or anything wrong. Honestly, we post for about two to four tweets, few Facebook posts, and around few Instagram updates. Over all these years, we have worked our way up to all those numbers, and have tweeted here based upon how the audience responds. If you own some small archive of content, at times even just one or two posts per day satisfies all your audience.
Overvaluing vanity metrics
It is easy to see values as a currency for the value and popularity of social networks. In my personal social account, when my tweets and my images are full, I am totally excited and I am not alone. Research has shown that when we receive participation and participation in social networks, dopamine is the chemical that we receive after a victory or good training. However, these standards of pride are not always the best indicator of social success. When evaluating the performance of content publications, the first thing I see is how many clicks a publication gets. The content of more social content is relevant to an article or report that our audience wants to read, so if they continue to access our site, this is the best victory for us. Surely, when 21 people like to attend, it looks great, but I have more than 80 clicks, although the public cannot see it.
Instead of feeling frustrated when you do not like and do not like your promised tweets, you should consider the clicks and the time it takes to access social content. If your publication has a strong interaction, do not worry too much about the level statistics.
Doing experiments with the wrong sites
When you create a social presence for your brand, it is tempting to establish profiles at each site. But does your company need a Pinterest, YouTube and Reddit page? Certainly, B2C clothing and lifestyle companies will be strong from Instagram and Pinterest, while Reddit can help intellectual leaders demonstrate their experiences (without their own promotion). But I still miss many signals that do not organize social accounts that really serve them. Yes, Gen. Gen. watches two hours a day every day from YouTube. But if your company does not have the equipment, talent or budget to create high quality movies on YouTube, your social media administrator will not be worth it. Brands must have at least one Twitter, LinkedIn and Facebook page. Financial brands may not need a YouTube page, but they will benefit from hotels that can create high-quality movies.
Keep in mind that this is perfectly adequate. Stop and adjust if you feel something is not working. Due to the high competition, it is not used through offers.