Storytelling is an art which do not comes easily when it comes down to marketing and branding. In the modern times now, each day more and more brands are realizing every need about the power of real storytelling to evolve their entire brand identity and maintain a good and quality online presence.
The big brands and renowned names like Nike, Apple, Coca-Cola, and Disney have realized the importance of storytelling and have been earning through that art through ages. This has been the ultimate power of their brand and this is why they have such a strong connection with their customers that shifting to alternatives is not even an option for them. All the companies like Airbnb, Beardbrand and Apple attract a greater number of audience just with help of their own brand stories.
However, do you ever wonder, what is exactly there in their brand story? What makes them so different? How does their brand stories have so much credibility within them? And one of the most important part, how do their stories build such a strong trust and great bonding relationship with your customers as well? We have tried to gather some of these answers for your ease and help.
How do Brand Stories Build Trust with Customers?
Do you know or ever wonder about the massive popularity and fame of certain brand stories among all the millions of brands around the globe, individuals and even businesses?
Stories are one of the most influential and powerful way to connect with humans in an amazing way. There is a story that shows that the human brain responds much quickly to the descriptive power of the stories and gets engaged into it more quickly. Reading a story can also be defined as having an experience from within, to synchronize your entire mind with the credibility of the whole story, while allowing your entire mind to interact in an interactive and dynamic mind.
This will allow a greater understand, comprehension and anticipation resulting in all the developing trust and love for the brand. Telling a story is the greatest way to connect with your customers and audience, a storyteller is somebody who always tries to build trust in the reader’s mind.
Although it is true that the story builds trust, but not all stories holds this power. Your brand must always create a story that have the ability to easily interact with the users and exhibit the integrity building features. So, as if you are a business owner, how do you do this with the help of your brand?
Brand Stories Should Always be Personality-Driven
It is important to clearly understand that brand stories are not really any kind of promotional, promotional or sales material. They should talk about the personality of their business and, of course, the personality of the author. Remember that stories cannot attract and retain readers, but stories full of characters. This means that the history of your brand should inspire the people who inspired the success story. Although a person is killing stories, history is not something that tells a personal story. Instead, the brand is evolving with a personality. People generally trust others. The main reason for your brand history must be personal to share readers with a sense of trust.
Simple Stories are always Trustworthy
The next time you watch out some brand story, do watch out some quality points in them. Although the description of the company’s evolution are comprised of only a few thousand words, but it is always simple and to the point.
They have a problem, a solution for the problem, and growth within that problem. Simple stories get more engagement than the complex ones, in fact just in touch with success. Because the human mind often needs simplicity. Every story must have the following basic components: introduction, middle and the conclusion. As few experts describe it as, when it comes to a story.
Opening: Describe the problem you are about to solve.
Middle: Solution, try to explain the ways in which you are going to solve that problem.
Conclusion: The mission is now accomplished, tell the people how you got so much success through it and suggest ways on how you plan to maintain it.
This is the common standard your reader usually expect from you to provide. Simple stories often build more trust, as complexity can always grind down all the trust.
Your Story Must Provide with Reasons for your Existence
Can you describe the reason behind your brand existence? Why the customers prefer all your brand over another? The simple answer can be to make profits and money. But to make connections, you must answer this question by telling a story.
It Should Engage with your Customers
The main objective of the history of your group is to communicate with your clients. So, set your story to show your clients that your brand understands it and is here to meet your needs. Some creative things can increase the level of interaction between your audiences. Once your story continues with an ideal audience, trust your brand and win!
How do you make your story shareable?
I have activated the history of a brand, but how can I do it?
A good story should be written in such a way that people share it and love it. When your story is attractive, people love it and share it. You can do these fantastic things to make your story viral.
– Create your own brand
Your stories must have personality borders. You and the entire marketing team are behind this. Therefore, you can expand your access to your brand.
– Stay active on social networking sites
The viral story will be through social networks. This is a period of “creativity”, friend and flash. Therefore, get your presence in social networks because brands live in a public social conscience.
– Share stories everywhere
It is important that the history of your brand is an important part of your brand. Tell readers that you use the power of history. No matter where you are writing a guest publication, sharing a graphic or simply increasing your new product, your story is a key presence.