A website’s design and development are intricate processes. From selecting features to comprehending their purpose and function, there are a variety of factors to take into account. However, creating an e-commerce website is an entirely different ballgame.
Why? What sets it apart from the typical brand website? In the end, it’s due to the distinctive function of an e-commerce website. It’s a marketplace where brands can market their wares to consumers. As a result, when designing your e-commerce website, special considerations should be given top priority.
What sort of considerations then? Web Design Dubai has compiled a list of five things to keep an eye out for. Let’s examine each one separately:
Make it User-friendly:
Underestimating the fundamental requirement for a responsive website is perhaps one of the most common mistakes developers and brands make. E-commerce sales account for a significant portion of the growing number of people accessing websites via mobile devices.
Users will have a more seamless experience on your e-commerce website if it is responsive and adaptable to various screen sizes, platforms, and browsers. Therefore, customers and site visitors can easily browse your products and make a purchase on any device from the moment they open your e-commerce website until they checkout and pay.
Give Customers the Option to Search:
Having to manually sort through hundreds, if not thousands, of products to find what a customer needs is the single most disruptive experience. Include a search option in your e-commerce website to make it easier for customers to find what they’re looking for.
This feature is utilized by approximately 30% of online shoppers to locate what they are looking for. Customers can quickly and easily narrow their search by using search features like autocomplete and filters. Therefore, ensure that this feature is functional and accessible for their inquiries!
Make Safety a Priority:
The safety and security of sensitive information are one of the biggest concerns when shopping online. It should come as no surprise that a significant number of online shoppers are wary of disclosing such information in a setting like the Internet, where anyone can gain access to personal data and profit from it.
Prioritizing user safety is critical to the success of your e-commerce website. They will not only feel better about sharing private information with you, but you will also guarantee their privacy and protect them from harm from outside sources. Customers will expect your website to be secure, so ensure that SSL encryption is supported on your e-commerce site and that other security precautions are taken.
Put Guest Checkouts Into Place:
E-commerce websites frequently ask customers to sign up for an account before they can make a purchase. For faster checkout, this makes it easier to store information like name, address, and payment information.
However, as a developer of e-commerce websites, you must keep in mind that not all visitors would want to open an account. Therefore, why not implement guest checkouts to make things simpler for them? This allows interested customers to continue making purchases and opt out of creating an account at the same time.
Optimize Your Online Store:
Did you know that a website’s slow loading speed causes 40% of online shoppers to leave? Visitors to your e-commerce website who access it from a mobile device are especially vulnerable to this.
Throughout the e-commerce website development phase, it is essential to keep in mind these important points. These will assist you in ensuring that your customers have the best possible online shopping experience with your brand!
Contact ADWEB STUDIO today for the best website design and development services.