The Three Top Reasons why Facebook is removing the Trending Section Checklist by Experts

The Three Top Reasons why Facebook is removing the Trending Section: Checklist by Experts

Facebook announced on Friday that it will eliminate the brand: the section of that site, which is usually left to the news, is marked in a moment. In an official statement, Alex Hardiman, publisher of electronic products, wrote: “We will remove ads shortly so that we can create an opportunity to revisit future news on Facebook.” “From our research, we realized that over time people realized that the product was more profitable.”
The Trends program was launched in 2014 for the first time in 2014 “as a way to help people discover current issues that were common throughout the Facebook community,” but now Facebook is introducing news-related products. However, there are many dubious reasons to remove the Facebook index. To go deeper, I asked my team: “What is this really?”
And this is how the answers have come.

Why is Facebook Removing the Trending Feature?

Some Negative Stories about Facebook Often Appear in Trending

Depending on the official Facebook description, the most common indicators among Facebook users “depend on the number of publishers that publish articles on Facebook about the topic and the level of interaction of these articles”. But Facebook has received a high level of monitoring and coverage of its news over the past year from a series of public relations nightmares, including its role in interfering with elections and abuse of personal information at Cambridge Analytica. These stories are usually on the list of site indexes.
When the news ends, for example, it will end more and more. It was also discovered by many people to achieve higher ranking through indicators. As a matter of fact, it looks like that it has been a planned move by the brand side. Over the past few months, a lot of trending was given to the topic of Cambridge Analytica, which was a negative vibe for Facebook all over. As one of the strategist suggested, if they are even loyal towards transparency, they cannot remove the story from the Trending section, but they can remove the section itself. Irony.

Facebook has been caught up in trending and ranking on fake news

Since Facebook has announced itself, popular topics promote news based on what Facebook users share with others. However, most of what is published is usually a commonplace and includes content. It is false. For example, the “live broadcast” of the Superman song in February of this year, which in fact shows a staged transmission of a [stolen] image with static sound effects, which received at least 16 million views. Facebook has announced a series of features and efforts to prevent the spread of such false content, since it was first detected that the site was used by foreign sources to disseminate misleading information that affects the presidential elections in 2016. Mainly organized through of the content of the announcement. However, despite the claims made by Facebook that “our team responsible for common threads to ensure that they are real events reflect” the news content, which is often less in fact, sometimes through the cracks and weaken. He is still on his way to the Indicators section. The company has been working hard to solve problems before removing the section, including configuring problems that are only considered by many news editors. The press association Guardian wrote: “The idea was that the coverage of a single branch” could be a signal of the news. Removing Trending is the latest in a series of Facebook movements to deal with the spread of fake content, and efforts are expected to take place in the months leading up to the US mid-term elections in 2018.
In January, the company announced that it would significantly change its news algorithm to organize the content of friends and family, and said in April that there would be more possibilities for publishers and articles there.
We really think that it works consistent with the Facebook strategy that it is surely going to focus more upon the local trending news rather than focusing on broader perspectives, or the ones that becomes big coming in Facebook’s big algorithms. Local ones will always get benefit we guess when it comes down to Facebook.

Authentic News Publishers Never Gets Benefit from Trending

With respect to other recent Facebook efforts to determine the priority of the main content – sometimes through personalization and localization – of various news sources, Henry Franco says that the social media editor this logic seems legitimate. “This is a low traffic route, and with the introduction of the base system for video and mobile, there is no great reason to maintain it,” he says, referring to the nature of the desktop’s main process. “Facebook seems to continue to prioritize local news, so I’m not sure they’re right.”
If the dominant publishers really benefit from these changes, it’s another story: Franco does not think it’s entirely feasible. “But since Facebook has all the power here, I do not think it’s important to them,” he said. With the expectation of Facebook, Facebook has been the first mobile priority among users to consume news content that, according to Harman, has been observed. “We have seen people on Facebook use news and change mainly through mobile phones,” he writes. “We are looking for new ways to help people get updated.” The news that matters to them, to guarantee that the news on Facebook is the source of trust and quality “. Harry Maine says one of these methods provides the “breaking news” banner for news that matches that description. Currently, Facebook is testing this feature with 80 publishers in several countries: North America, South America, Europe, India and Australia, which allow publishers to rank.
New features also include the Today section of the site where Facebook users can see news from local publishers as a community. If it seems familiar, it may be due to a recent Google ad for a similar feature in the new Google News application. According to Nyst, taking into account the general impact of all these factors, the time spent on Facebook could be a great catalyst for this latest movement.
“Who knows if this user is completely lost?” She asks: “But I cannot imagine it being useful.”

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