What Virtual Reality Can and cannot do for your Brand

Do you know what makes virtual reality so real and augmented and an effective reality for storytelling? The reason behind this is that, it is how they keep the multiple senses in the middle of every incredible action. In the modern era and increasingly competitive world, in today’s world, the customer experience has been a massive concern for digital marketers lately. When virtual reality is in full swing, plenty of brands are looking out for it hoping that the Virtual Reality will furnish an entertaining, unique and unforgettable experience for the users and brand customers. However when it seems like an endless wealth of multiple opportunities and content possibilities, that is however, not always the case. We are here to get you a closer look and understanding at the power of virtual reality and what it can do for your business.

The Power of Virtual Reality: And what it can do

Create a Brand Prototype

The augmented reality allows consumers to download their products without having to go to the store and deal with the hassle of buying bricks. The location of IKEA allows customers to see furniture in their homes before committing to this new set. The iOS application in Sephora allows users to simulate how their facial makeup touches face to face. (I think the sniff chat filters are with real products).
Smartphones now account for 41% of online purchases. AR sampling is an effective way to attract business, but as digital purchases continue to flourish, this type of test will not be more important.

Transport Audiences: Improved Engagement

Suppose I spend a snowy day in New York to explore a tropical island in all virtual reality and suddenly I realized that I was inspired to book a vacation. Teleporter Marriott wants to help achieve this by sending users VR 42 peaks from the Tower of London or on the black sand beach on Maui, allowing people to get out of their lives for a moment and realize what Great that is to book this vacation. Similar to the Ventures Qantas program that allows passengers to book the Australian experience before flying, while British Airways during the virtual reality campaign in Madrid.
Instead of using AR to install new products in your life, the best virtual reality fans travel like a completely different place over a period of time.

Turn your Ads to 360 Degrees

Facebook has posted a 360 degree video since 2015, but Snapchat is new and may be a solution to some of your previous concerns. Brands can send 360 degree virtual reality videos through Snapchat Discovery Channel, and as built-in ads, the viewer can only see them by dragging.
Earlier this year, Universal Pictures released a 360-degree ad for “Fifty Shades of Darkness” and saw bad hits with other quick calls. The ad looks like a balloon scene, apparently a favorite fan, allowing viewers to feel part of the show with the ability to quickly look at all teams. The characters, including Christina herself, come to the audience and see the most interactive experience.

The Things Virtual Reality Cannot Do

Compensate with the Wrong Format

Despite the noise and excitement of virtual reality, just add features 360-degree video clips is not good. To make 360 movie, manufacturers require expensive cameras are designed specifically to shoot different angles.
Dr. Sun Joo (Grace Ahn), professor of advertising at the University of Georgia, said: “3D world different from the world of 2D goodies, the study of how virtual environments in user behavior and attitudes affect” No You can 2D to 3D apply the knowledge and take it.
Unless the marketers are finally willing to commit the resources and time into scaling out their 360 degrees video operation, it is not worth the risk of killing the charm of regular videos.

Jump through the Technological Hassles

For most of the brands, the extreme branded AR opportunities require the additional app downloads. There is a study which tells that an average consumer uses around nine applications per day, another eMarketer found that almost 92 percent of the individuals’ deleted apps if they showed even a slight technological issue etc. For the AR and VR to reach their biggest potential, consumers would like to need to own a VR headset. This year Google shipped around ten million Cardboard headsets globally, the question of the hardware remains there and still limits what brands can realistically do with the VR and AR knowing that most of the users will be relying upon their mobile only. At this moment, the VR comes with plenty of heavy and chunky cables. Headsets are getting nominal, but they are not marked as some necessary technological item for people yet.

Combat the Isolation

Google’s vice president of business and business, Eating Singh, said in the marketing week that Google has driven disappointing sales to the isolation of virtual reality. Someone may want to buy a headset if the spouse, partner or friends are not on the board. In comparison, RA games like Pokemon Go are often awarded with community participation. Unfortunately, the VR and AR with infinite possibilities that have been promised have not been filled yet. The ethical problems also help to deceive the virtual reality. “Imagine that I am a brand and I can create an image of virtual reality that seems to be trying to sell something for you,” insisted the doctor. “It’s hard to tell yourself.” Brands must decide what is the best way to go through real violent tricks.
Although we currently do not live in VR and AR at its peak, Dr. Ann believes that in general, by default, it will arrive in the next decade. “Think about the advances in cell phones,” he said. When this happens, brands are more likely to discover the nuances of virtual reality advertising. But even after that, unless they have a team of 3D image photographers, virtual reality can be long for the 2018 application.

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