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What is Technical SEO? 8 Aspects You Should know

Technical SEO refers to enhancing a website’s technical aspects to improve the search engine ranking of its sites. The foundations of technological optimization are to make a website quicker, easier to navigate and accessible to search engines. Technical SEO is part of the SEO on-page, which aims to improve elements on your website for higher rankings. It’s the opposite of off-page SEO, which is about other platforms attracting traffic to a website.


Why you should optimize it?

You can allow search engines to crawl and understand the page by enhancing technical aspects. You may be rewarded with higher rankings or even rich results if you do this well. A website should work well for your users in the first place–it should be simple, transparent and easy to use. Luckily, for both consumers and search engines, having a strong technical base also correlates with a better experience and SEO Company in Dubai will help you with that.

Features of technically optimized website:

1. Fast:

If your website is slow people get frustrated and move to a different website, and all that traffic is lost. Google knows slow web pages deliver an experience that is less than ideal. But they prefer quicker loading web pages. A sluggish web page also ends up further down the results of the search than its quicker counterpart, leading to even less traffic.

2. Crawl able for search engines:

Search engines use your website’s robots to crawl or swarm. To discover content on your page, the robots follow the links. A great structure of internal links will ensure that they understand what is the most important content on your site. You can also let them crawl a page, but tell them not to show this page in the search results or to follow the links on that page.

3. Doesn’t have many dead links:

If a link leads to your site’s non-existent page, you will find a 404 error page. There’s your user experience carefully crafted! You should always redirect a page’s URL when you delete it or move it to avoid unnecessary dead links. Ideally, you should redirect it to a website replacing the old page.

4. No confusion with duplicate content:

If you have the same material on your site’s multiple pages – or even on other sites – search engines may become confused. Because if the same material is shown on these pages, which one should be the highest? As a consequence, all pages with the same content may be ranked lower. SEO Dubai will help to avoid duplicating product problems that you may not even care about.

5. Safe and Secure:

A website that is technically optimized is safe. Keeping the website secure for users nowadays is a basic requirement to guarantee their privacy. To enforce HTTPS on your page, you will need a so-called SSL certificate. Google recognizes the importance of security, making HTTPS a ranking signal.

Also, read Expert Solutions to combat negative SEO Attack!!!

6. Structured Data:

Structured data helps search engines to better understand your website, content or even business. You can tell search engines with structured data, what kind of goods you are selling or what recipes you have on your page. Additionally, it will allow you to provide descriptions of all kinds of products or recipes.

7. XML sitemap:

It serves on your site as a search engine roadmap. You’re going to make sure the search engines don’t skip any important content on your page. The XML sitemap is often categorized into posts, pages, tags or other custom post types and includes the number of images for each page and the last modified date.

8. Multi-lingual SEO:

If your site targets more than one country or countries that speak the same language, search engines need some help in understanding which countries or language you are trying to reach. If you help them, in the search results, they can show people the right website for their area.

Let’s Get in Touch:

So in a nutshell, this is a technical SEO. It’s already quite a lot, while here we’ve just scratched the surface. There’s so much more to say about SEO’s technical side! If you want to go deep into the SEO, contact us today.

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